In this case study, we go over the results of an extensive homepage and product page update for Texas Cycle Sport.
The static homepage presented an issue with both merchandising and generating search traffic. Updating it included many frontend and backend improvements allowing the site to dynamically update its layout based on which products were featured or on sale.
The user experience improvements on the product pages were also intended to reduce issues for users on mobile devices and to improve the overall look and feel of customizing products before adding them to the cart.
The results of the work internally were that the workflow for the client was greatly improved saving them hours of work each day, amounting to hundreds of hours each year recovered for regular business operation.
Externally, the results as shown in the case study were a massive increase in search traffic, converting at a higher rate than ever, nearly double sales year over year.
Bottom line: This client is making more money with their website and spending less time managing it.
Increase in sales
Increase in average order value
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Results like the ones Texas Cycle Sport got after they decided to focus on conversion rate optimization are not uncommon. Like we proved here, it doesn’t take build a whole new website to double your online sales either.
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