The latest Google SEO update dubbed ‘Page Experience is on track to roll out this June. This update is projected to shake up the Google search result rankings, especially for websites lacking an engaging mobile experience. If you are already practicing good SEO, the new update will not affect your website too much. However, there are a few things that website managers should keep tabs on.
The new update focuses on visitors’ page experiences and consequently ranks the more popular pages higher in the search results. Because of how natural language and user search queries work, your website’s internal pages frequently provide more value in funneling and retaining website visitors than your homepage. There’s no reason not to take advantage of this. Keep an eye on Your internal Pages, how long your website visitors are staying, and what your website visitors are clicking. Use that data, then rank your pages higher for the right keywords.
This tool is designed to help website managers keep tabs on website search traffic, what type of performance, and any other potential user experience issues that impact engagement and overall website performance. Going through the tool is very self-explanatory and can help you prepare and spot-check your website for the upcoming Google SEO update.
There is a shift happening and has been happening for a while and how the public-at-large approaches the internet. They’re still an ample amount of desktop users, especially during work hours. Overwhelmingly, however, mobile internet use is tipping the scales. In 2016, For the first time, desktop devices accounted for less than half of all internet traffic! The 2020 Global events have accelerated the transition to mobile, especially with activities like shopping. Internet user behavior is changing, and that means website managers need to catch up. Google understands this, which is why the new Google SEO update includes a heavy focus on the mobile user experience. If you haven’t done a rebuild or an update in a while, now is the time – but consider doing it backward. Start with a mobile version of your website, and then we work it into a desktop version as its complementary component. This approach will help figure out which order to load your elements in, avoid unnecessary scripts, and improve the overall efficiency, all of which affect your website visitor experience and thus the effectiveness of your SEO in the upcoming Google SEO update.