The latest Google SEO update dubbed ‘Page Experience is on track to roll out this June. This update is projected to shake up the Google search result rankings, especially for websites lacking an engaging mobile experience. If you are already practicing good SEO, the new update will not affect your website too much. However, there are a few things that website managers should keep tabs on.
Pay attention to which internal Pages users like and focus on ranking those even higher than your homepage.
Use the Google Search Console.
Lean into your website’s mobile experience more than ever before.
There is a shift happening and has been happening for a while and how the public-at-large approaches the internet. They’re still an ample amount of desktop users, especially during work hours. Overwhelmingly, however, mobile internet use is tipping the scales. In 2016, For the first time, desktop devices accounted for less than half of all internet traffic! The 2020 Global events have accelerated the transition to mobile, especially with activities like shopping. Internet user behavior is changing, and that means website managers need to catch up. Google understands this, which is why the new Google SEO update includes a heavy focus on the mobile user experience. If you haven’t done a rebuild or an update in a while, now is the time – but consider doing it backward. Start with a mobile version of your website, and then we work it into a desktop version as its complementary component. This approach will help figure out which order to load your elements in, avoid unnecessary scripts, and improve the overall efficiency, all of which affect your website visitor experience and thus the effectiveness of your SEO in the upcoming Google SEO update.