Tag: SEO

Case Study: Automated Dynamic E-Commerce Homepage for National Cycle Sports Retailer

Case Study: Automated Dynamic E-Commerce Homepage for National Cycle Sports Retailer

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In this case study, we go over the results of an extensive homepage and product page update for Texas Cycle Sport.

The static homepage presented an issue with both merchandising and generating search traffic. Updating it included many frontend and backend improvements allowing the site to dynamically update its layout based on which products were featured or on sale.

The user experience improvements on the product pages were also intended to reduce issues for users on mobile devices and to improve the overall look and feel of customizing products before adding them to the cart. 

The results of the work internally were that the workflow for the client was greatly improved saving them hours of work each day, amounting to hundreds of hours each year recovered for regular business operation. 

Externally, the results as shown in the case study were a massive increase in search traffic, converting at a higher rate than ever, nearly double sales year over year. 

Bottom line: This client is making more money with their website and spending less time managing it.

Results Preview

  • Increase in sales

    80%

  • Increase in average order value

    25%

See the full case study

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what you should know and do about page experience by google

What you should know and do about ‘page experience’ — the upcoming Google seo update

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The latest Google SEO update dubbed ‘Page Experience is on track to roll out this June. This update is projected to shake up the Google search result rankings, especially for websites lacking an engaging mobile experience. If you are already practicing good SEO, the new update will not affect your website too much. However, there are a few things that website managers should keep tabs on.

Pay attention to which internal Pages users like and focus on ranking those even higher than your homepage.

The new update focuses on visitors’ page experiences and consequently ranks the more popular pages higher in the search results. Because of how natural language and user search queries work, your website’s internal pages frequently provide more value in funneling and retaining website visitors than your homepage. There’s no reason not to take advantage of this. Keep an eye on Your internal Pages, how long your website visitors are staying, and what your website visitors are clicking. Use that data, then rank your pages higher for the right keywords.

Use the Google Search Console.

This tool is designed to help website managers keep tabs on website search traffic, what type of performance, and any other potential user experience issues that impact engagement and overall website performance. Going through the tool is very self-explanatory and can help you prepare and spot-check your website for the upcoming Google SEO update.

Lean into your website’s mobile experience more than ever before.

There is a shift happening and has been happening for a while and how the public-at-large approaches the internet. They’re still an ample amount of desktop users, especially during work hours. Overwhelmingly, however, mobile internet use is tipping the scales. In 2016, For the first time, desktop devices accounted for less than half of all internet traffic! The 2020 Global events have accelerated the transition to mobile, especially with activities like shopping. Internet user behavior is changing, and that means website managers need to catch up. Google understands this, which is why the new Google SEO update includes a heavy focus on the mobile user experience. If you haven’t done a rebuild or an update in a while, now is the time – but consider doing it backward. Start with a mobile version of your website, and then we work it into a desktop version as its complementary component. This approach will help figure out which order to load your elements in, avoid unnecessary scripts, and improve the overall efficiency, all of which affect your website visitor experience and thus the effectiveness of your SEO in the upcoming Google SEO update.


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